That'll Leave a Mark: Creating a Personal Brand

In today’s competitive business world, it’s more important than ever to set yourself apart, to differentiate yourself, and to have a “hook". ...

2/1/2023 11:00am - 1:00pm | Online | CPA Crossings

$79.00

CPE Categories: Personal Development (limited to 30%) (2 CPE)

Description

In today’s competitive business world, it’s more important than ever to set yourself apart, to differentiate yourself, and to have a “hook". Many times, setting out to be the “green apple in a barrel of red” can be the difference between success and failure. The importance of a personal brand can’t be overstated. This informative session helps you to create brand equity to become the “green apple". This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Presented by Kevin R. Yeanoplos, CPA, ABV, ASA

Instructor: Kevin R. Yeanoplos, CPA/ABV, ASA

Target Audience

All working professionals

Course Objectives

After attending this presentation you will be able to...

Recognize the importance of a personal brand
Identify how to create your personal brand

Subjects

The major topics that will be covered in this course include:

Importance of having long-term focus
Definition of a personal brand
Characteristics of a personal brand
Definition and creation of brand equity
Advantages of positive brand equity
How to create brand equity