Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients' Needs

Fully understand the first part of the Covey formula: Asking questions and listening, so you can understand better. You will learn tips and tricks ...

12/10/2025 8:00am - 10:00am  |  Online  |  AICPA

Members: $125.00, Non-members: $149.00

CPE Categories: Personal Development (limited to 30%) (2 CPE)

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Description

The importance of listening

Whether you're trying to pitch a prospective client on an engagement or convince an employee to work over the weekend, your success hinges on your ability to identify their needs.

Part one of this two-part webcast concentrates on three communication challenges leaders face:

- Adapting a message to different constituencies and clients

- Coaching employees

- Business development

A former *Wall Street Journal* reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to proven communication techniques.

"If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood."

— Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People

Target Audience

Anyone who wants to improve communication skills, especially those in leadership or business development roles

Course Objectives

- Determine why it is so difficult to listen

- Determine why questions can be more important than answers

- Apply skills to enhance professional and personal relationships by increasing listening performance

- Choose to become a more effective leader, team member and opportunity developer

- Identify how to probe for a client's or colleague's real needs so you can add value more effectively

Subjects

- the Common mistakes communicators make

- why Becoming A trusted advisor depends on questioning and listening

- Tactics of effective listening

- Asking the right question the right way

- coaching employees with varying levels of potential

Prerequisites

Staff management experience