Fully understand the first part of the Covey formula: Asking questions and listening, so you can understand better. You will learn tips and tricks ...
12/10/2025 8:00am - 10:00am | Online | AICPA
Members: $125.00, Non-members: $149.00
CPE Categories: Personal Development (limited to 30%) (2 CPE)
The importance of listening
Whether you're trying to pitch a prospective client on an engagement or convince an employee to work over the weekend, your success hinges on your ability to identify their needs.
Part one of this two-part webcast concentrates on three communication challenges leaders face:
- Adapting a message to different constituencies and clients
- Coaching employees
- Business development
A former *Wall Street Journal* reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to proven communication techniques.
"If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood."
— Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People
Anyone who wants to improve communication skills, especially those in leadership or business development roles
- Determine why it is so difficult to listen
- Determine why questions can be more important than answers
- Apply skills to enhance professional and personal relationships by increasing listening performance
- Choose to become a more effective leader, team member and opportunity developer
- Identify how to probe for a client's or colleague's real needs so you can add value more effectively
- the Common mistakes communicators make
- why Becoming A trusted advisor depends on questioning and listening
- Tactics of effective listening
- Asking the right question the right way
- coaching employees with varying levels of potential
Staff management experience
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