Description

In a competitive market, every company is looking for anyway to differentiate themselves from their competition. While we often look to new markets and data for a competitive advantage, ethics can be the factor that makes the biggest difference to customers, employees, and the public at large. Using surveys, research, case studies, and examples, this course will explore why the CPA credential and the AICPA Code of Professional Conduct is so different. We will discuss why CPA's are in a unique position of trust and how this can put their companies ahead.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Instructor: David Peters

Target Audience

Any CPA who faces ethical dilemmas in their day-to-day experiences.

Course Objectives

After attending this presentation you will be able to...Evaluate the relationship between financial success and ethicsIdentify the characteristics that make the CPA credential unique compared to other financial designationsCompare and contrast the AICPA Code of Professional Conduct to the ethics codes of other financial professionalsAnalyze the steps in the AICPA Code of Professional Conduct Conceptual Framework ApproachRecognize the key issues currently being addressed by the AICPA Professional Ethics Executive CommitteeRecognize the key factors that influence employee behavior according to researchIdentify the key factors of ethical communication that increase trustIndicate how the concept of ethical communication can be applied within the context of a difficult conversation

Subjects

The major topics that will be covered in this class include:Does it pay for a company to have strong ethics?Can you measure the financial impact of ethics?Does ethics make a difference in financial performance?Can ethics be used as a competitive advantage?What sets the CPA designation apart?AICPA Code of Professional Conduct & the Conceptual Framework ApproachEthics as a marketing toolPersonalizing your Code of EthicsFour building blocks of ethical cultureWhat influences employee behavior?Ethical researchBuilding trust in organizationsMaintaining objectivity in difficult situations