Description

Professional credibility is communicated, not assumed.

In this 1-CPE session (Professional Development), participants examine structured approaches to articulating their professional identity. Drawing directly from the course framework, the session covers development of an elevator pitch, a professional value proposition, and a concise executive biography.

Participants will analyze how credibility is established through clarity, relevance, and alignment with audience needs. The course emphasizes service-centered communication rather than self-promotion and provides structured guidance for refining professional messaging in leadership and client-facing contexts.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Instructor: Virgie Castro-Conde, MBA, SHRM-SCP

Target Audience

Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.

Course Objectives

After attending this presentation, you will be able to...Analyze key components of executive presence.Develop a concise and audience-centered elevator pitch.Create a clear professional value proposition.Draft a structured executive biography.Evaluate and refine professional messaging for clarity and credibility. 

Subjects

The major topics that will be covered in this course include:Components of executive presenceAudience-centered elevator pitch structureProfessional value proposition frameworkStructuring a concise executive biographyAligning personal narrative with organizational valueCommon pitfalls in professional self-presentationApplication and refinement exercise