Description

Why do some companies fail while others grow and succeed for generations? Common perceptions often attribute organizational success to great leadership, timing, or unique ideas. Although these traits certainly play a role in helping companies grow, research shows that corporate success often hinges on whether a company is value driven. Such companies have core ideologies that drive almost every major decision.

In this course, we look at empirical data on why some companies succeed while others fail. By looking at companies that were created prior to 1950 (e.g., Disney, Marriott, or 3M), we can understand why certain organizations have been able to grow and achieve exceptional success through many different eras in the American economy. The lessons learned from these visionary companies can be broadly applied to organizations of all sizes, including accounting and financial service firms.

Instructor: Jason Cornell, Esq.

Target Audience

Anyone in the accounting or financial organizations services professions who seeks to understand ways to implement or improve their profession

Course Objectives

Understand what differentiates highly successful organizations from their less successful peers, according to research

Recognize the myths regarding organizational success

Implement strategies to improve corporate culture and effectiveness

Subjects

Creating a visionary company

Traits of successful, visionary companies

Goal setting to create a successful organization

The role of experimentation and failure in achieving success

How successful organizations emphasize learning new skills

The role of effective communication in achieving corporate success

The importance of emotional intelligence in building corporate culture

How leadership can direct a company toward success