Description

LinkedIn is the place to find and engage prospects, clients, and referral partners. But how do you this without the icky factor? Learn how to properly use LinkedIn so that your network is delighted to connect with you! Discover how your best connections can be the pathway to new clients, interesting opportunities, and talented candidates. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Presented by Post Road Consulting, LLC

Instructor: Sandra Long

Target Audience

CPAs and accountants

Course Objectives

Find prospects and candidates on LinkedIn to expand your CPA business

• Grow and enhance your professional network by strategically using LinkedIn 
• Build authentic and friendly business relationships
• Get referred to new prospects and opportunities

Subjects

The major topics covered in this class include:

• LinkedIn advanced searching  – find your ideal prospects or candidates
• LinkedIn connecting and networking best practices
• How to send the best messages: LinkedIn messaging that works and is not a turn-off
• LinkedIn referrals and recommendations
• How to engage with content to build relationships

Prerequisites

LinkedIn Profile Secrets for CPAs or comparable knowledge