Description

Prior success does not necessarily equate to future success. However, many companies try to live in a world that no longer exists. Kodak is a recent example. Kodak invented digital photography but was slow to convert their old film-based business model to this new technology, eventually declaring bankruptcy.
Time and again companies cling to the past too long, even when faced with strong evidence that their old ways no longer work. Organizations must be adaptable, constantly scanning the external environment to determine when it is necessary to change products and then seamlessly make the change. This session will define the concept of organizational culture, discuss the strengths and weaknesses of having a strong culture, and conclude by discussing the twelve attributes of adaptive cultures.