Description

This course will explore the role of intangible assets in driving business performance and value creation in the modern economy. It will examine the challenges of measuring the value of intangible assets and provide strategies for overcoming these challenges. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Presented by Garrett Wasny

Instructor: Garrett Wasny, MA, CMC, CITP/FIBP

Target Audience

This course is designed for accountants and finance professionals who want to gain a deeper understanding of the role of intangible assets in driving business performance and value creation.

Course Objectives

After attending this presentation, you will be able to...

• Identify the role of intangible assets in the economy
• Identify the challenges of measuring the value of intangible assets
• Use a future-oriented perspective to value intangible assets
• Utilize value drivers and metrics to measure intangible assets
• Apply valuation methodologies specifically designed for intangible assets
• Develop policies and procedures for managing intangible assets
• Identify opportunities to monetize and optimize the use of intangible assets

Subjects

The major topics covered in this course include:

• Definition of intangible assets and their importance in the economy
• Challenges of measuring the value of intangible assets
• Adopting a future-oriented perspective for valuing intangible assets
• Utilizing value drivers and metrics to measure intangible assets
• Valuation methodologies for intangible assets
• Developing intangible asset policies and procedures
• Leveraging intangible assets to drive business growth and value creation